Business

3 posts
Speed demon quartered and shrunk

Reader Richard K. submitted a link to Microsoft Edge's website. This chart uses three speedometers to tell the story that Microsoft's Edge browser is faster than Chrome or Firefox. These speedometer charts are disguised racetrack charts. Read last week's post first if you haven't. Richard complained the visual design distorting the data. How the distortion entered the picture is a long story. Let's begin with an accurate representation of the...

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Another simple Excel chart needs help

Twitter friend Jimmy A. asked if I can help Elon Musk make this chart "more readable". Let's start with a couple of things he did right. Placing SpaceX, his firm's data, at the bottom of the chart is perfect, as the bottom part of a stacked column chart is the only part that is immediately readable. Combining all of Europe into one category and Other U.S. into one group reduce...

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This one takes time to make, takes even more time to read

Reader Matt F. contributed this confusing chart from Wired, accompanying an article about Netflix viewing behavior.  Matt doesn't like this chart. He thinks the main insight - most viewers drop out after the first episode - is too obvious. And there are more reasons why the chart doesn't work. This is an example of a high-effort, low-reward chart. See my return-on-effort matrix for more on this subject. The high effort...

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The art of arranging bars

Twitter friend Janie H. asked how I would visualize a hypothetical third column of this chart that contains the change from 2016 to 2017: This table records the results from a survey question by eMarketer, asking respondents ("marketers") to identify their top 5 technology priorities in the next 12 months. I suggested the following: A hype-chasing phenomemon is clearly at play. Internet of Things and wearable technology are so last...

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The less-is-more story, and its meta

The Schwab magazine has an interesting discussion of a marketing research study purportedly showing "less is more" when it comes to consumer choice. They summarized the experimental setup and results in the following succinct graphic: The data consist of nested proportions. For example, among those seeing display 1, 60% stopped to look at the jams, and among those who stopped, 3% purchased. The nesting is presented as overlap in this...

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Some like it packed, some like it piled, and some like it wrapped

In addition to Xan's "packed bars" (which I discussed here), there are some related efforts to improve upon the treemap. To recap, treemap is a design to show parts against the whole, and it works by packing rectangles into the bounding box. Frequently, this leads to odd-shaped rectangles, e.g. really thin and really tall ones, and it asks readers to estimate relative areas of differently-scaled boxes. We often make mistakes...

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Unintentional deception of area expansion #bigdata #piechart

Someone sent me this chart via Twitter, as an example of yet another terrible pie chart. (I couldn't find that tweet anymore but thank you to the reader for submitting this.) At first glance, this looks like a pie chart with the radius as a second dimension. But that is the wrong interpretation. In a pie chart, we typically encode the data in the angles of the pie sectors, or...

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Making people jump over hoops

Take a look at the following chart, and guess what message the designer wants to convey: This chart accompanied an article in the Wall Street Journal about Wells Fargo losing brokers due to the fake account scandal, and using bonuses to lure them back. Like you, my first response to the chart was that little has changed from 2015 to 2017. It is a bit mysterious the intention of the...

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Shocker: ease of use requires expanding, not restricting, choices

Recently, I noted how we have to learn to hate defaults in data visualization software. I was reminded again of this point when reviewing this submission from long-time reader & contributor Chris P. The chart is included in this Medium article, which credits Mott Capital Management as the source. Look at the axis labels on the right side. They have the hallmarks of software defaults. The software designer decided that...

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A pretty good chart ruined by some naive analysis

The following chart showing wage gaps by gender among U.S. physicians was sent to me via Twitter: The original chart was published by the Stat News website (link). I am most curious about the source of the data. It apparently came from a website called Doximity, which collects data from physicians. Here is a link to the PR release related to this compensation dataset. However, the data is not freely...

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