Via Twitter, Pat complained that this Bloomberg graphic is confusing:


The accompanying article is here. The gist of the report is that electric cars are much more popular on the West coast because the fuel efficiency of such cars goes down dramatically in colder climates. (Well, there are political reasons too, also discussed in the article.)

What makes this chart confusing?

Our eyes are drawn to big blue California, and the big number 25,295. The blue block raises three questions: first, how do we interpret that 25,295 number? How big is it? To what should we compare the number? Second, we notice a blending of labels--California is the only label of a state while all other labels are of regions. Third, the number under West is 31,783, even larger than 25,295 although it gets a smaller font size, a black-and-white treatment, and a seemingly small allocation of space.

It takes a little time to figure out the structure of the graphic. That the baseline is a treemap with the regions, and big blue California is a highlight that sits within the West region.

Tufte would not love the "moivremoire"  patterns, nor do I. I'd have left the background of the entire right side plain white.

I fail to see why this treemap form is preferred to a simple bar chart.


As I play around with the data, basically playing with stacking the data, I found a way to make a more engaging graphic. This new graphic builds off an insight from this data: that the number of electric cars sold in California is more than all other states combined. So here you go:


Since the article attributes the gap in sales to regional temperature, an even better illustration should bring in temperature data.



Comments are closed.