We hear about billionaires spending millions of dollars on ads, acquisitions, etc. It seems like a ridiculous amount of money, but that’s partially because us common folk think of the millions of dollars in the context of our own net worth. When Jeff Bezos spends a few multiples of what we will never make in a lifetime, it seems like a lot.

For The Washington Post, Michelle Ye Hee Lee and Youjin Shin made an interactive that instead looks at the spending as a percentage of net worth. The purchases suddenly seem less crazy (sort of).

It’s simple math but a nice way to make the spending scales more relatable.

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Nathan Yau
http://flowingdata.com

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