Heather

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The rise and sharp plummet of the name Heather

Hey, no one told me that baby name analysis was back in fashion. Dan Kopf for Quartz, using data from the Social Security Administration, describes the downfall of the name Heather. It exhibited the sharpest decline of all names since 1880. Talking to Laura Wattenberg: Wattenberg says the rise and fall of Heather is exemplary of the faddish nature of American names. “When fashion is ready for a name, even...

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