Life360 is a service that lets families keep track of where members are based on phone location data. For The Markup, Jon Keegan and Alfred Ng report on how Life360 then sells that data to third parties for millions of dollars:

Through interviews with two former employees of the company, along with two individuals who formerly worked at location data brokers Cuebiq and X-Mode, The Markup discovered that the app acts as a firehose of data for a controversial industry that has operated in the shadows with few safeguards to prevent the misuse of this sensitive information. The former employees spoke with The Markup on the condition that we not use their names, as they are all still employed in the data industry. They said they agreed to talk because of concerns with the location data industry’s security and privacy and a desire to shed more light on the opaque location data economy. All of them described Life360 as one of the largest sources of data for the industry.

You kind of expect this from a free app, but Life360 is a paid service that collects children’s location data. Seems questionable.

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Nathan Yau
http://flowingdata.com

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