This chart from Business Insider caught my attention recently. (link)


There are various things they did which I like. The use of color to draw a distinction between the top 3 lines and the line at the bottom - which tells the story that the bottom 50% has been left far behind. Lines being labelled directly is another nice touch. I usually like legends that sit atop the chart; in this case, I'd have just written the income groups into the line labels.

Take a closer look at the legend text, and you'd notice they struggled with describing the income percentiles.


This is a common problem with this type of data. The top and bottom categories are easy, as it's most natural to say "top x%" and "bottom y%". By doing so, we establish two scales, one running from the top, and the other counting from the bottom - and it's a head scratcher which scale to use for the middle categories.

The designer decided to lose the "top" and "bottom" descriptors, and went with "50-90%" and "90-99%". Effectively, these follow the "bottom" scale. "50-90%" is the bottom 50 to 90 percent, which corresponds to the top 10 to 50 percent. "90-99%" is the bottom 90-99%, which corresponds to the top 1 to 10%. On this chart, since we're lumping the top three income groups, I'd go with "top 1-10%" and "top 10-50%".


The Business Insider chart is easy to mis-read. It appears that the second group from the top is the most well-off, and the wealth of the top group is almost 20 times that of the bottom group. Both of those statements are false. What's confusing us is that each line represents very different numbers of people. The yellow line is 50% of the population while the "top 1%" line is 1% of the population. To see what's really going on, I look at a chart showing per-capita wealth. (Just divide the data of the yellow line by 50, etc.)


For this chart, I switched to a relative scale, using the per-capita wealth of the Bottom 50% as the reference level (100). Also, I applied a 4-period moving average to smooth the line. The data actually show that the top 1% holds much more wealth per capita than all other income segments. Around 2011, the gap between the top 1% and the rest was at its widest - the average person in the top 1% is about 3,000 times wealthier than someone in the bottom 50%.

This chart raises another question. What caused the sharp rise in the late 2000s and the subsequent decline? By 2020, the gap between the top and bottom groups is still double the size of the gap from 20 years ago. We'd need additional analyses and charts to answer this question.


If you are familiar with our Trifecta Checkup, the Business Insider chart is a Type D chart. The problem with it is in how the data was analyzed.


Comments are closed.