I saw this chart on an NYU marketing twitter account:

LATAMstartupCEO_covidimpact

The graphical design is not easy on our eyes. It's just hard to read for various reasons.

The headline sounds like a subject line from an email.

The subheaders are long, and differ only by a single word.

Even if one prefers pie charts, they can be improved by following a few guidelines.

First, start the first sector at the 12-oclock direction. Like this:

Redo_junkcharts_latamceo_orientation

The survey uses a 5-point scale from "Very Good" to "Very Bad". Instead of using five different colors, it's better to use two extreme colors and shading. Like this:

Redo_junkcharts_latamceo_color

I also try hard to keep all text horizontal.

Redo_junkcharts_latamceo_labels

For those who prefers not to use pie charts, a side-by-side bar chart works well.

Redo_junkcharts_latamceo_bars

In my article for DataJournalism.com, I outlined "unspoken rules" for making various charts, including pie charts.

 

 

 

Tags:
junkcharts
http://junkcharts.typepad.com/junk_charts/

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